The City of Toledo logo is bold, just like the City itself. The logo’s geometric shapes balance a playful and
utilitarian tone to create a hardworking, highly reproducible form at
both large and small sizes.
The logo comes in multiple colors to provide appropriate contrast on colored and busy backgrounds. The logo is available in its
primary light blue and navy form, as well as three two-color reverse
options. There is also a one-color version that can be used when needed,
though it is not the preferred version for applications.
Download the logos in various file formats using the link below.
Proper clear space surrounding the logo enforces brand
recognition and reduces competing visual elements. The logo shouldn’t be
too close to any other graphic elements or the edge of a page.
Be sure to refer to the diagram below when placing the logo into artwork.
Minimum Reproduction Size
In addition to clear space, the logo’s integrity also relies on
keeping it at a legible size. For accessibility purposes, the logo
should never be used at less than 0.75 inch wide in any application.
Mark-Only
The “TOL” mark and logotype should be used together whenever a
logo is needed. In special cases, the mark can be used on its own in
one of two ways: as an interactive element and within a layout.
More information on specialty-use situations is included below.
Interactive Graphic Element
It is best to use this very sparingly and with an audience that
is already familiar with the brand. The following examples propose two
specialty-use situations.
A large-scale public art installation in prominent City settings provides a memorable and interactive way to engage with residents and visitors.
Interactive physical letters create a playful photo opportunity. Photos, when featured on the City's website, social media, or other applications, should also include a full version of the logo.
Within a Layout
The second use for the "TOL" mark is as an element within a
layout, where the "O" can be used as a graphic feature. In these
instances, the artwork should also include a full standard logo.
In this example, the "O" contains an icon relevant to the content of the postcard. Please note in this example, the full City of Toledo logo would be included on the back of the postcard.
In this example, the "O" is being used as a photo frame overlay.
Violations
Brand consistency increases accessibility and helps the user
know what to expect. Logo treatment is no exception. The following
examples show logo violations — please refrain from using the logo in
any of the following ways.
Do not rotate or change the orientation of the logo in any way.
Do not stretch the logo.
Do not add a drop shadow or any other effect to the logo.
Do not change the color of the logo.
Do not change the lockup of the logo in any way.
Do not crop any part of the logo in any way.
Sub-Brands
Within the City of Toledo organization, many entities exist as a
sub-brand to the City “parent” brand. These entities include
departments, divisions, and initiatives that must be able to identify
and differentiate themselves. However, it is important each of these
sub-groups remain connected to the larger organization.
The sub-brands use the typographic lockup outlined below.
Existing lockups are available for download below. If you are in need of
a new lockup, please contact the City of Toledo Information Communication and Technology (ICT) Department to have one created for you.
It is very important the lockups follow the established spacing
guidelines for consistency and legibility. Be sure to refer to the
diagram below when placing the logo into artwork.
Examples
The following examples show how these lockups can be used in various applications.
Questions?
If you're not sure on something or need additional materials, please contact the City of Toledo Information & Communication Technology (ICT) Department.
