The City seal is an essential piece of the City of Toledo brand. For many years, the seal has been the main identity for the City and there have been numerous colored and stylized versions in existence. To maintain its integrity, the seal has been simplified into two versions: navy and reverse. In addition to refining the typography and color, the use of the seal is also narrowed, which is outlined in the following section.
The seal artwork can be downloaded for use in various formats, but must be approved by the City of Toledo Information Communication and Technology (ICT) Department before being used on any brand materials.