Application

Social Media

Social media is one way to quickly connect with City residents. Here are a few tips for incorporating the City brand in social media and creating consistency across all social accounts.

Content Creation Recommendations

• Please use brand-approved fonts and colors
• Incorporate the brand’s visual language (photos, icons, and patterns) whenever possible
• Follow logo guidelines for visual consistency
• Use the City’s voice and tone guide for consistent writing and editorial styles

Accessibility on Social Media

• Add alt text to Instagram images
• Add alt text to Facebook images
• Add alt text to Twitter images
• Aim to reduce using text as part of the image whenever possible — use the caption field to repeat any text that’s included in the image

Presentation Template

When creating a presentation for the City of Toledo, start with the downloadable PowerPoint template below. The template includes many layout options and has the font styles and brand color palette pre-loaded.

Flyer Template

In addition to the presentation template, there is also a downloadable flyer template. This template contains one recommended design option for City of Toledo flyers. Content creators do not need to use this exact template for every flyer, but should use it as a good starting place for following brand guidelines.

Examples

The images below show how the City of Toledo brand can be incorporated in various applications and environments.